The Success Track to District Membership Growth
The Success Track to District Membership Growth (pdf)
Rotary’s semi-annual billing cycle presents an unintended consequence – a “clear the books” dynamic in December and June, as clubs drop members ahead of dues billing dates. This self-inflicted “seasonality” is not well understood by District leaders, and dramatic membership losses in the last hours of December and June cause major disappointment to Governors and other District resources, when it’s too late to recover. This document includes a predictive model for this seasonality factor.
Rotary’s semi-annual billing cycle presents an unintended consequence – a “clear the books” dynamic in December and June, as clubs drop members ahead of dues billing dates. This self-inflicted “seasonality” is not well understood by District leaders, and dramatic membership losses in the last hours of December and June cause major disappointment to Governors and other District resources, when it’s too late to recover. This document includes a predictive model for this seasonality factor.